How a startup streamlined onboarding with Aurius

Introduction

For SaaS companies, onboarding is the make-or-break moment. A smooth experience builds trust and gets customers using the product quickly. A clunky one creates frustration and churn. One early-stage SaaS startup learned this the hard way — until they turned to automation with Aurius.

The challenge

The team’s onboarding process relied heavily on manual work. New customers received welcome emails only when someone remembered to send them. Account setup dragged on for days. Follow-ups slipped through the cracks, leaving customers stuck and support teams overwhelmed. Onboarding took an average of five days, and too many users never made it past the first step.

The solution

Using Aurius, the startup built automated workflows that handled onboarding end to end. Every new signup received a personalized welcome email instantly. Guided checklists helped customers complete setup without waiting on the support team. Automated reminders nudged users who stalled during the process. What once required constant human oversight now ran smoothly in the background.

The results

The difference was dramatic. Onboarding time dropped from five days to just two. Activation rates climbed by 25%, as more customers reached their “aha” moment quickly. Support tickets related to onboarding were cut in half, giving the team more capacity to focus on higher-value requests.

Conclusion

For this SaaS startup, automation wasn’t just a time-saver — it was the key to growth. By streamlining onboarding, they improved customer experience, freed up their team, and built a scalable system for the future. It’s proof that when automation meets customer experience, everybody wins.